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Save the Park


National Park Service

Target Audience
  • Family
  • Adult
  • Teen
  • iOS

The Challenge: In support of the National Park Foun­da­tion and the 2016 Centen­nial of the National Park Service, how can Schell Games create an expe­ri­ence that inspires players to make a differ­ence in real life at U.S. national parks, and celebrate volun­teers and highlight the critical role that they play as care­takers of the national parks?

The Solution: Save the Park, an iOS endless runner game, was created in part­ner­ship with American Express, Schell Games and Games for Change. The game features four national park volun­teers who must accom­plish a set of volunteer tasks, to help preserve and conserve the parks. These char­ac­ters have been developed to represent different interests/​passions that would inspire people to want to volunteer. Volunteer activ­i­ties include exploring different terrains to protect animal habitats, plant trees, maintain trails, collect research specimens, help park visitors, and more, while avoiding obstacles in the player’s way.

Throughout the game, players are prompted to take action and volunteer on the National Park Service website. Players learn about the national parks through facts and infor­ma­tion about how the in-game volunteer tasks represent the real-world impact volun­teers have every day in the national parks.

The Result: The American Express Foun­da­tion made a $1 donation to National Park Foun­da­tion (the official charity of the National Park Service) for each download of Save the Park, up to $50,000. The donation supported National Park Foundation’s park conser­va­tion and stew­ard­ship work.

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