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Pitts­burgh Zoo & PPG Aquarium


Pittsburgh Zoo & PPG Aquarium

Target Audience
  • Family
  • iOS
  • Android

The Challenge: Can we create an app that would enhance the guest’s expe­ri­ence of the exhibits, increase engage­ment and keep visitors coming back to the Zoo?

The Solution: In collab­o­ra­tion with the Pitts­burgh Zoo & PPG Aquarium and the Richard King Mellon Foun­da­tion, we created a mobile app that zoo and aquarium visitors would enjoy both at the zoo and at home. The app contains an inter­ac­tive map and Bluetooth capa­bility that will show where the visitor is in the park. Visitors can play Zooreka! Trivia, or play Zoo Builder and create their own attrac­tions. The app also connects to the Zoo’s YouTube channel, and visitors can watch the Zoo’s collec­tion of 360-degree videos.

The Result: The app launched around Memorial Day weekend in 2017. The map that the team created in the app is now being used on the zoo’s website and will be featured throughout the park. Media outlets like the Pitts­burgh Post-Gazette, WTAE and others have high­lighted the app and the Pitts­burgh Zoo’s inno­v­a­tive approach to attracting and retaining visitors.

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